Tuesday, November 20, 2007

Well played, Gap marketing department.

I'm not big on conspiracy theories, but I'm pretty sure the last time I bought something at the Gap they secretly stuck a microchip into my brain. I can prove it.

Jesus lord, they have finally done it. They have figured out how to market directly to me. And it's working. I'm going to buy 12 of those sweaters... and maybe pretend like John Krasinski gave me them as a present... after he wore them... good god, I want that sweater... with that man inside of it.

I actually gasped out loud when I saw that pic in the mall yesterday... AND IT WAS GIANT SIZED. I love it. I also love this one, but it is a different kind of love...

This is more like a "awwww, buddies!" kind of love. I may or may not try to copy the facial expressions in this photo and make my own version of this for Christmas cards. That would be awesome.

So there you have it. Proof. They stole my idea. I can't even tell you how many times I have thought of John Krasinski wearing a sweater and looking bashful. See? Totally thought of it first.


Lydia said...

I think that second one looks like the inspiration for an Erin and Michael card.

sarah said...

I totally thought that too! They always have the best xmas cards, don't they?

Erin Riley said...

I just asked Michael what we should do this year!! This is definitely a contender.